What is a branding kit & why your business needs one
If you’re building a business, whether you’re finally launching that dream project or scaling into your next season, branding isn’t optional anymore. But full custom branding can feel intimidating (and expensive) when you’re just starting out.
That’s where a branding kit comes in; the bridge between DIY design and full custom branding. Think of it as a ready-to-use, designer-approved toolkit that gives your brand cohesion, professionalism, and recognisability fast, without reinventing the wheel every time you post to social, update your website, or design print materials.
What is a branding kit?
A branding kit is a curated collection of design assets that help you consistently represent your brand visually. It’s more than just a logo. It’s a system that makes your business look intentional, polished, and unified across everything you create.
A basic branding kit typically includes:
A suite of logos
Not just one logo, but multiple versions you can use in different settings. Think, primary logo, secondary logos in stacked and horizontal layouts, simplified icon.
Colour palette
Your brand colours with codes (HEX for web, RGB for screen, CMYK for print) so every piece of content looks cohesive.
Typography suite
A set of fonts chosen to reflect your brand personality, from headlines to body copy, so every message you share feels on-brand.
Visual styles & elements
Patterns, icons and/or illustrations that help your brand stand out and add depth beyond logos and fonts.
Brand guidelines
Simple rules that explain when and how to use your brand assets, to keep everything consistent no matter who’s creating the content.
A branding kit is semi-custom.
A branding kit is considered semi-custom because it’s professionally designed, but personalised to suit your business.
The foundation of the brand; the logo structure, typography pairings, colour direction, and visual style, is already thoughtfully created by a designer. From there, you customise key elements to make it your own, such as your business name, tagline, selected colour variations, and application across your touch points.
This approach gives you:
A cohesive, designer-led brand identity
Flexibility to tailor it to your business
A faster, more accessible alternative to full custom branding
A semi-custom branding kit offers the refinement of designer-led branding, without the commitment of a fully bespoke build.
Skye x